Why margin matters
Margin represents the percentage of revenue that remains after subtracting the cost of goods sold. A higher margin indicates better profitability and stronger pricing power.
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Margin represents the percentage of revenue that remains after subtracting the cost of goods sold. A higher margin indicates better profitability and stronger pricing power.
Profit margin is the percentage of revenue left after costs are deducted. It shows how efficiently a business turns sales into profit.
Margin is calculated as profit divided by revenue, multiplied by 100.
Margin is based on revenue, while markup is based on cost. A 50% margin is not the same as a 50% markup.
It depends on the industry. Retail businesses often target lower margins, while software and services businesses may aim for much higher ones.